Sometimes, getting a prospect to say “yes” requires the right personality. But what if your personality doesn’t quite match theirs? How can you prevent them from hanging up the phone?

My guest, James Buckley—the self-proclaimed phone expert and co-host of the Sell Better Podcast—is here to share the communication style you need to instantly increase your cold-call success rate. Click play and learn how to align your sales style with your prospect’s personality.

Meet James Buckley

• After meeting James Buckley, it’s clear why he’s known as “the phone guy.” His communication style evokes emotions far more swiftly and effectively than email ever could. 
• James personalizes his sales approach by being authentic, intuitively connecting with prospective customers in a way that builds rapport and trust. 
• Thanks to his unique methods, James has become a valuable resource for both new and seasoned sales professionals. 
• Be sure to check out Sell Better, where he shares daily and weekly sales tips.

Have the Right Personality

• The wrong approach could be keeping you from closing deals. James explains how to tailor your communication based on personality cues you can often pick up from LinkedIn profiles. 
• For example, if someone appears friendly in their profile, adopt a jovial tone; but if a prospect’s profile has a more serious vibe, use a tone that matches.

Think Smaller with Emails

• James says, don’t write a novel when emailing prospects! Decision-makers often read emails on mobile devices, so the shorter, the better. His advice? 
• Make your emails concise and to the point by removing unnecessary words. 
• Here are three ways ChatGPT prompts to improve your emails:
• Rewrite the email to make it shorter.
• Make it more about the prospect, less about yourself.
• Ensure it’s easy to read on a phone.

Subject Line Tips

• Your subject line matters more than the email’s body. James shares that specific words can boost your open rates. 
• For example, use “Thanks” for an ego appeal, rather than the neutral “Quick question.” 
• Also, a meaningful preview text can also capture the prospect’s attention, increasing response rates.

“Folks, I’m going to give you four words that will change everything about your emails in 2025: The shorter, the better.” — James Buckley.

Resources

The Daily Sales Show

Sellbetter.xyz 

Cold Call Openers

Sponsorship Offers

1. This episode is brought to you in part by Hubspot.

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